Microhire

Spanish Cocktail Party

Sun, 23 Jan 2011 13:00:00 GMT

Spanish Cocktail Party

Sometimes it's just about having a good time and celebrating with your clients. Sangria, anyone? Was the question of the night at this cocktail party for 300 in South bank. The in-house dining room was turned into a stylish and elegant tango bar. The theme was red and black and every aspect of the night was built around making sure the guests were looked after. Giant oyster chukking stations in the centre of the room, an enormous bar at either end and lots of comfortable seating...Barcelona’s of course! Custom created red rose balls dominated the room, and a stunning new red velvet banquet with Melbourne unfolding from the panoramic windows.... Impresionante!

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Vanity Fair

Sun, 16 Jan 2011 13:00:00 GMT

Vanity Fair

Eight months of planning went into one of the financial worlds night of nights. The event team of this prominent financial institution wanted this years event to be like no other. From start to finish it was to have excitement, glamour, music and amazing food. Having used every event space in Melbourne, the team chose Melbourne’s iconic “Great Hall” at the National Gallery of Victoria, International. This amazing space with its ‘art piece’ ceiling, would be turned into a night club like none other. Microhire worked closely with the events team to pull this years amazing concept together. What was the concept you ask? Pure Luxe!

Italian Furniture in black and white, giant light features topped out with palms and a lighting rig that rivalled a rock concert, even a 6 metre diameter Italian Bar. The bar was made to look like ice blocks and was the centrepiece to the room. More you ask? Well in the centre of the bar was an amazing Dj station, that was kept busy all night with some of Australia's best talent. We even created revolving imagery that would highlight the food being served throughout the room on cue with the waiting staff.

“It was a wondrous site seeing the guests in evening attire walk through the gardens for the champagne reception, so Vanity Fair Oscars Party” commented Microhire’s Creative Director, Michael Davey,”and then watch their faces light up as they walked into the Great Hall. We had to get the waiters to bring the guests in as they just stood and looked around the room in amazement, now that’s powerful!”.

With comments like “ best event ever” and “ what a success”, I think we are assured that Microhire did a great job!

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EEAA Awards Night

Sun, 16 Jan 2011 13:00:00 GMT

EEAA Awards Night

Microhire continues it's support of the EEAA and its national Awards Night, with Microhire's Creative Director, Michael Davey, being chosen as the designer for the 2010/2011 Awards for Excellence. The Exhibition and Event Association of Australasia (EEAA) 2010 Awards for Excellence were held on 30th November at Melbourne Convention and Exhibition Centre. The EEAA Awards for Excellence recognise outstanding merit and leadership within our industry and provide an opportunity for members to showcase their innovations, performance and success.

Microhire created a stunning light show and decor look that was built around the colours of a peacock feather, which was this years invitation feature. Being the first dinner to be held in the new plenary hall with tiered seating, all eyes were on how the room would come up! Crystal centrepieces, luxe navy and copper linen, peacock feathers and crystal inspired chairs made the room take on a grand dining hall look and feel.

Custom graphics were created by Microhire for the evening with the peacock being the inspiration. Throughout the night imagery rotated across giant LED screens with peacocks ruffling their feathers and preening, while looking at the awards being handed out on the enormous stage.

The night has been collectively called the best awards look ever, seamless and beyond their expectations!

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FMFC - Enchanted Garden Ball

Thu, 11 Nov 2010 13:00:00 GMT

FMFC - Enchanted Garden Ball

Microhire goes through the rabbit hole and into The Enchanted Garden

Financial Markets for Children Charity Ball returns to Microhire for its third year. This year the committee chose the amazing theme – The Enchanted Ball and in conjunction with event management company Arch Pr and Events (Marne Phillips) and ‘Trout’ - The Integrated Communications Agency, an amazing dreamscape was created for the evenings entertainment. Rabbits frolicking in the meadows, tree’s swaying in the breeze, flowers blooming in the sunshine and butterflies and birds circling above in the sky. All of this was bought to life with flash animation to create individual characters and scenes that could be choreographed throughout the night to appear and interact with the presenters on the stage.

Microhire Creative and Technical worked closely together to ensure that every part of the event matched and was consistent with the theme. Tables were a garden of roses, in fact over two thousand imported roses were washed with matched pin-spots from the ceiling highlighted with dramatic swathes of light sweeping across the room to create that perfect early morning forest mist.

The challenge for Microhire was to evolve the original two dimensional drawings and create a moving landscape to add a feature to the night. Rabbits interacted with presenters, birds removed layers of the digital set to make way for the picture in picture across the four projector blend. Using the latest in vision blending and switching technology, the screen was alive throughout the night with animation and movement. Not to forget throughout the evening was the deer and its young faun and a mob of wacky rabbits that looked like Kangaroos.

Microhire is proud to be involved in this event and our continued association with The Financial Markets Foundation for Children (FMFC), which as a charity has been supported by the major Australian commercial and investment banks for a number of years. It was established in 1990 and has raised $13 million to date, allocated to 180 projects. 100% of funds raised are donated to research into emerging children’s health issues such as childhood asthma, childhood leukaemia, diabetes, and Aboriginal children’s health and environment.

An Enchanted garden like no other!

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UCI Geelong

Tue, 02 Nov 2010 13:00:00 GMT

UCI Geelong

ON THE ROAD AND RACING WITH UCI!

While Geelong was bought to a stand still for the 2010 UCI Road Race Championships, the classic seaside drinking spot, the Sailors Rest, became the 'in place' to relax for corporate guests enjoying a day at this amazing event. Contracted through the newly formed Event Management Company, Event7, Microhire was responsible for the technical and creative fit out of the corporate lounges over two floors at the historic Geelong venue.

Microhire with Laura Gibson (Event7, Managing Director) created two floors of elegant lounging with the second floor of the venue specifically geared towards the VIP guests as it had its own separate dining facility. Blue, white, silver was the palette for the event. 'Slick' styling added that sense of perfect contrast to the historic Victorian look of this Geelong favourite. Bespoke cushions added a sense of whimsy to the bay window seating area, right through to the designer table items to add that right level of styling. Microhire Technical fitted the entire venue out with LCD panels so guests could witness the live transmission into the venue of all aspects of the course and the race, even the children were taken care of with a full video lounge set up with interactive games and vision.

An amazing partnership between Event7, event sponsors and Microhire!

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St. Kilda FC Grand Final Dinner

Tue, 02 Nov 2010 13:00:00 GMT

St. Kilda Football Club Grand Final Dinner

The Saints amazing night!

Microhire have once again created an innovative and stunning look for St.Kilda Football Club Grand Final Replay Dinner. As part of a year long creative and technical partnership, the Grand Final Dinner at Melbourne’s glamorous Peninsula at Central Pier, was a huge success in terms of look and design and operation. From custom centrepieces depicting the team on the field through to the LED stage design, the event took on a very modern look and feel. The entire event was changed after the first run of the Grand Final and its draw, as this event was supposed to be the club’s Best and Fairest night, which was moved to accommodate the replay dinner. A complete re-design was created in 24 hours in readiness for the client on the Monday morning, new stage look, new centrepieces, new vision options, even down to a new entrance look.

Building on each event design we have created for the St.Kilda Football Club, this event took a very modern approach with branding and colour being highly important as the team event of the year. Microhire started this year with the amazing Hall of Fame Dinner at Crown Palladium which the club stated was the best looking and ran event that they have ever experienced.

Microhire look forward to a strong and continued partnership with St.Kilda Football Club through into the 2011 season.

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Red Ball

Tue, 02 Nov 2010 13:00:00 GMT

Red Ball

Red Red and more red for the 2010 Red Ball

Microhire created an exuberant design for the celebrated 2010 Red Ball. Working with the amazing team at trumpet Events, Microhire's Creative Director, Michael Davey designed a room not only 'more red' than ever before, but created the mystique and theme behind the idea of a true 'Masquerade Ball'. Crown Palladium Ballroom was transformed into a theatre set from 1830, the Paris Opera house to be exact. Dripping with rich red, from the drapes to the custom made chair covers and table linen and everything in between is coloured in a rich red palette. The overall theme of Masquerade had that magical quality that takes the room from a pure colour theme to a rich Baroque evening affair, filled with candle light, floral and drama. Guests were immersed in the rich tapestry that was the Red Ball 2010. Glamour, intense richness and a style distinctly it's own.

Guests were astounded to walk into the room awash with dramatic lighting and either end of the room highlighted by human blackamoor statues holding onto two of our LED Chandelier structures, that rose into the roof with a dramatic rush of organ music. But it was the hero projection of a 20 metre screen with custom made content, created specifically for this one night, by Microhire's in house production team, that wowed the over 880 guests. Hand drawn animation bought the theatre set to life and evolved throughout the evening, heightening the drama. Rich red tapestry drapes flew open to reveal a hand drawn Opera House, complete with real time flickering candles and moving shadows. The entire set went up in digital flames to reveal the true image of the Paris Opera House and the evenings amazing 20 minute production number culminated in the dance floor and stage covered in over 220 performers.

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Black Ball

Tue, 02 Nov 2010 13:00:00 GMT

Black Ball

Black is Back!

Crown Casino in conjunction with Microhire Creative, collaborated to create the first Anniversary celebration of Crown Signature Black's launch. Crown casino Melbourne's most coveted clients from all over the world were invited to attend a night of entertainment and dramatic styling. Microhire Creative along with the amazing Crown Events Team, bought to life the most exclusive cabaret room in the country for one night only.

The dramatic Crown Palladium Ballroom was turned into a cocktail space and a stunning cabaret dining room for the night. Moet et Chandon held an exclusive welcome reception for the 650 guests, styled in black and red, the guests sipped vintage Moet and dined on the finest of food Crown selected from the menu's of Crowns Premium restaurants. Velvet reveal drapes opened on cue to guide guests up the staircase and into the Palladium Club. A three tiered dining space to heighten the viewing pleasure meant that all 650 guests could not miss a second of the nights action packed entertainment. Tables were covered in custom black stripped linen topped with dozens imported Ecuadorian roses in the deepest shade of red. Only arriving that morning by jet, the 3000 stems were trimmed and arranged into a perfect bouquet along with a series of monumentally large arrangements in French black gloss urns.

The night started with Microhire revealing a troupe of Ballet dancers that were secluded away in the centre of a giant LED Chandelier ring that rose into the ceiling of Palladium with Sally Cooper performing on violin backed by the Melbourne Symphony Orchestra. Vivaldi's four seasons was bought to life with imagery and dramatic lighting strikes on the massive 36 square metre circular ceiling feature and to add just a fraction more excitement, two further LED Chandeliers were in the ceiling to create an enormous trio of colour and movement. The entertainment continued throughout the night with the amazing vocal talents of Anthony Callea and the launch of the newest vocal group 'Bravissimo' who appeared throughout the room singing Italian opera, culminating in the whole team of 18 on the stage for the dramatic finale of that part of the evening. Microhire Technical choreographed the visual effects that ran through the three giant LED Chandelier features in the room, to create the most amazing atmosphere.

The evening ended with a final curtain call of Anthony, joined by last years lead entertainment, Miss. Kate Ceberano. We then exploded fireworks all over the stage screens and Chandelier features. What a night of amazing lighting, staging and entertainment!

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PacPrint 2009

Tue, 02 Nov 2010 13:00:00 GMT

Client: Good Food & Wine Shows 2009, Diversified Exhibitions Australia
Venues: Melbourne Convention Exhibition Centre, Sydney Convention & Exhibition Centre, Perth
Convention & Exhibition Centre and Brisbane Convention and Exhibition Centre
Audience: 100,000+ Attendee’s Nationally

Brief
Design and produce a themed stage set and audiovisual production for the Celebrity Theatre that could be cost effectively delivered nationally in 4 major cities. The brief also included managing several other live feature elements at each location, managing a network of digital signage towers and providing audio visual services for hundreds of exhibitors at each location.

Responsibilities
Microhire was appointed the official audiovisual and computer supplier for the Good Food & Wine Show 2009, a consumer based exhibition of food & wine products and services attended by over 100,000 visitors nationally. This included installing production for a temporary 2,500- seat auditorium for the Celebrity Theatre that hosted several of the world’s most high profile chefs including Gordon Ramsay, Curtis Stone and Tobie Puttock. Microhire designed and managed all video content and sponsor commercials for screening in the Celebrity Theatre throughout the daily program of events, as well as dynamic set projection and lighting. Microhire also Designed and managed all of the content for the digital signage towers located at the show entrance and the Info Points throughout the exhibition spaces, including timetable updates, show specials and sponsor commercials.

Challenges
Designing a stage set and shows in conjunction with Diversified Exhibitions that could be cost effectively freighted to and re-assembled in each site. Planning and executing this event nationally in Melbourne, Sydney, Perth & Brisbane. Simultaneously delivering the Celebrity Theatre, whilst managing numerous other live demonstration areas, seminar theatres and managing the audiovisual requirements of multiple exhibitors. Managing the expectations and personal requirements of the Celebrity Chefs while ensuring the Major Sponsors’ messages and branding were delivered effectively. Ensuring that the attendee’s could clearly see the cooking demonstrations on-stage, hear the instructions and be able to ask questions.

Results
By managing and planning for each area separately, with each having its own Project Manager allocated its own timelines and schedule, establishing an on-site virtual warehouse and scheduling all installations on a 24-hour basis. Microhire was able to deliver all services on time, to a world-class standard and within budget.

V Case Study Download (200kb) Printable PDF Download

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